audience for your book


Are you trying to establish your brand as distinct from others? A book written by you can serve as a credibility card for your expertise in your field of interest.

 

Branding yourself with a book can help set you apart from experts that do similar work. It gives you a chance to show people what’s different about you, your message, and your methods.

 

To get started, or unstuck if you began writing but ran out of enthusiasm for your book, think about what sets you apart. What’s your story? How did you come to start your business or organization?

 

How did you begin writing and speaking about the subjects you cover? What inspired you?

 

What did you do to go from your lowest point to your highest point of success, whether it’s success in business, managing the challenges in life, parenting, or something else?

 

If I come to your website’s About page, what will I read? What photos of you will I see? If you’re a physician but also a motivational speaker, will I pick that up quickly by looking at the images of you and any other graphics? If you don’t yet have a website, start to build one. I like Wix and find it very easy to use if you know nothing about coding. Some people prefer WordPress or Squarespace or Godaddy’s website builder.

 

Also, think about who will connect with your brand. Reid Tracy, CEO of Hay House Publishing, has said that a book for everyone is a book for no one. The truth is that no brand and no book will appeal to every single person. That’s okay: You’ll have a brand and a book that appeals to a defined audience.

 

credibility card expert brand yourself with a book

Brand yourself with a book that serves as a credibility card for your expertise.

 

Maybe your followers will be business owners—in other words, you have a business-to-business or B2B brand.

 

Maybe your followers and fans will be parents who are in a similar situation to one you were in when you began developing your expertise in a particular area of parenting. My book Raising a Sensory Smart Child: The Definitive Guide to Helping Your Child with Sensory Processing Issues originated when I was desperate to find a book that would answer my questions and give me strategies for parenting a child with sensory issues. The book appeals to parents of kids with sensory issues but also to a secondary audience: professionals who work with these kids. For example, occupational therapists, psychologists, and teachers make up a big part of the book’s fan base. Raising a Sensory Smart Child has served as my credibility card and helped me book speaking engagements and teach workshops on the topic of helping kids who have sensory issues. What’s more, it has helped me to create a legacy book (with the help of my coauthor, Lindsey Biel) and fulfill my desire to make a difference in the world. It feels wonderful to know my book has changed many family’s lives for the better!

 

Another thing to think about when conceptualizing your book is that you need to have enough experience to be able to offer valuable insights and strategies to readers, using stories from your life and your work to illustrate your ideas. I often hear from clients who are eager to get started writing a book that can help other people but haven’t yet done the actual work of researching what else is out there on their topic. They aren’t clear on what they have to offer that no one else does. Put simply, they aren’t ready to write an entire book. They may, however, be ready to write a mini book, start writing and speaking publicly, and begin researching what else is being said on their topic and what has yet to be explored.

 

If you’re an aspiring author who isn’t established as an expert in your field but you feel you do have a fresh take on a topic, think about getting a foreword for your book or teaming with a coauthor who can help you boost your book’s visibility and your brand’s credibility. Many moms of kids with sensory issues did what I did: researched our children’s issues and joined support groups and exchanged ideas, strategies, and insights. However, I teamed up with a professional who treats kids with sensory issues and we got someone with a highly recognizable name and credibility among parents of kids with sensory issues to write us a foreword. I then did original research, including interviewing experts who had worked with teenagers who have sensory processing disorder. I knew that other books on sensory issues that were available had nothing about how to help kids once they reach adolescence. Through doing my own research, I came to know more about this particular topic than many people who were already writing about sensory issues.

 

I wasn’t coaching parents when I cowrote my book, and you don’t have to be a coach or consultant if you’re writing a book on a topic, but it helps if you can draw on stories other than your own. If you want to interview people for your book, where will you find them? How will you disguise their stories to protect their privacy? You can also draw anecdotes from wisdom tradition teaching stories (think of the blind men and the elephant, or the story from Buddhism of the overflowing cup of tea) and from current and historical events.

 

Exercises and action plans that are typically a part of a self-help book are important takeaways readers expect. If you are only just beginning to work as a coach or consultant, you might want your book to be more focused on themes and lessons: You can write a book of lessons, principles, or strategies or a short memoir. Even so, it’s good to have some exercises. You might want to create a quiz or exercises that are unique to you. These could be guided visualizations, meditations, journaling questions, or something else. Here’s an example of a guided visualization a client created and developed a video for that is tied into his messaging about working with the Earth for healing and accessing the wisdom of the unconscious.

 

Finally, as you think about writing your book, remember that people think of a book as a substantial document that also has a shape and structure rather than simply being a long document that got printed and stapled. Begin envisioning what your book will look and feel like as a physical object. Get a sense of how many words you need to write. A typical self-help book has somewhere around 50,000 to 70,000 words, for example.

 

Start typing or dictating into software that turns speech into text and see where you go. How much can you get down before you get stuck on what more you want to say?

 

You might have the basis for a strong book for your brand but need help fleshing out your ideas and expanding on them. Many aspiring authors are used to short-form writing and could use some help turning their ideas into a long-form book. Don’t give up! Get some insights from a professional writer, editor, and consultant who works with authors aspiring to brand themselves with a book. Check out comparative books and see what is out there on the Internet if you do a search for the type of information, strategies, and support people will find in your book.

 

Search Amazon, too. Use keywords but also use questions people might ask, such as, “How do I help my middle schooler do better in school” or “What’s the best way to way to pay off my student loan earlier?” Ask yourself, “Given what’s out there on this topic, why would someone want to hear what I have to say, buy my book, and read it?” If you can answer that, you have a solid foundation to begin branding yourself with a book and firmly establishing yourself as an expert on your topic.

 

Where are you in your writing and publishing journey? Do you need a few tips, a fresh strategy, or feedback on what you’ve written so far? Contact me if you’re feeling stuck and need help: info@nancypeske.com

 

 

 

We all have a book inside us. We may even have several! If you want to write a book based on your life, are you clear on the type of book you would like to write? I have seven options for you—six nonfiction and one fiction—that might fit well with your plan to write a book.

I like to say a book is a credibility card that solidifies your brand and message. Should you write a memoir, focusing on your personal story?  Would it make more sense to write a book about what you have learned, one that features pieces of your story and a short summary of it at the beginning of the book?

Many of my clients have struggled with the question of what type of book to write to most effectively communicate their ideas and establish their brand and get their message out there. Some of my clients have pivoted with their brand, and a book has been instrumental in helping them do that. For example, one wanted to move from a more straightforward health brand to one that was more lifestyle oriented.

Other clients of mine have wanted to write their story as a book so they can inspire others but soon came to see that a memoir needs to be about a specific theme in their life that ties into their central message.

My video, How to Write a Book Based on Your Life, goes into some detail about the seven different types of books you might write. They are:

An autobiography or personal history. This type of personal project lets you tell your story to future generations. How I wish that my great-grandmother had written such a book so I could know more about how she went from having just a six-grade education to running a family business! Your great-grandchildren would surely appreciate a professionally written book telling your life story.

A memoir. Memoirs are thematic and often focus on just one aspect of a person’s life. Some authors write more than one memoir. Common themes including coming of age and the hero’s journey. Memoirs have a wider audience than an autobiography or personal history.

A life lessons book. Like a memoir, a life lessons book is thematic, but the themes are summed up with compelling statements. I love the title of the book by Starbucks founder Howard Behar, written with Janet Goldstein: It’s Not About the CoffeeWhat a great title that summarizes the book’s central message! All of his chapter titles are statements and lessons that we can learn from.

A business book. A business book can be part memoir, part life-lessons book. The key is to know your best stories and match them up with key ideas you want to put across (for example, that the Starbucks brand is NOT about the coffee!)

A self-help book. I specialize in helping people write this type of book. You may have seen my video on how to structure a self-help book. In it, I offer a structure that I have seen work time and time again. The book should take readers on a journey from here to there so that by the end of the book, they feel their life has changed and they know how to apply your ideas to their own life to make it better. There are two key elements in self-help books: the takeaway and the action plan. (You do not necessarily need an action plan, but you definitely need takeaway, as I explain in my video on How to Write a Book Based on Your Life.)

A parenting book. I cowrote an evergreen parenting book that continues to sell year after year (hence “evergreen”). In fact, it has sold over 130,000 copies. Now, I am not the expert of all time on parenting (my son would agree with me on that!). However, I did interviews and research, synthesized ideas, drew on my own experiences as a child and as a parent, and put it all together with the help of my coauthor, my son’s occupational therapist who treated him. We came up with a parenting book filled with tips and strategies I knew parents needed. I turned myself into an expert in the process. (Two book award committees and dozens of reviewers and endorsers apparently agree, because Raising a Sensory Smart Child has gotten a phenomenal response from those folks.) My coauthor, Lindsey Biel, OTR/L, provided the therapist’s perspective, which broadened the appeal of the book. You might want to consider a coauthor or at least a foreword from someone who has professional credentials who can vouch for the credibility of your parenting advice.

A novel. You can “fictionalize” your life and start writing a novel. Know whether you are going to make it a mystery, a romance, commercial women’s fiction (such as a novel about a mother and daughter who experience conflict they have to resolve), or a work of literary fiction. Know the conventions of these types of books so that you are clear on what you are writing. If you are going to write commercial women’s fiction, read some novels in that category. There’s an old saying: To be a good writer, you have to be a good reader. Did you know that bestselling novelist Jeffrey Archer said he read 100 novels before starting his own? That might have been more than he needed to read, but it goes to show you really do have to familiarize yourself with the type of book you want to write.

I also talk in my video How to Write a Book Based on Your Life about using sensory detail and storytelling so that you “show, don’t tell”—another old saying in the book biz. When you write, put us in the middle of the action and the moment of the scene, even if you are just writing an anecdote in a business book so you emotionally engage us. You don’t have to go on for pages giving us exhaustive detail about a client you worked with, but give us a sense of what it was like to be in the situation that went from uncomfortable to a sense of possibility for change. Show us how you overcame your bad habit of saying “yes, of course” and instead saying, “I’ll need to get more details before I commit to doing that.” Even a nonfiction book has a narrative arc. Perhaps you will show us how you went from hating your body to feeling grateful for the healthy body you inhabit, from weighing yourself obsessively to telling your scale, “Kiss my butt, buddy,” and weighing yourself once a year, not obsessing about the number. You started at a low place and achieved success in some area of your life. People want to see how you did that, and your book can do the job of conveying your story.

Need help conceptualizing your book? Stuck on the title and overarching theme? Not sure if you should go with life lessons around your parenting successes or with a funny memoir? I can help. Give me some details about where you are in your process. Think about where you see yourself going with this book (doing podcasts and public speaking? being on local TV and radio talk shows? having a blog and newsletter along with a popular Instagram account?). And let me know if you’re ready for a one-hour consultation call and perhaps some coaching as you start your writing process. Contact me and let’s get you firmly on the road to writing and publishing your book.

 

how to write a book 7 ways

How to write a book based on your story or work: I can help you figure out what type of book you want to write.

 

An author platform is a means of bringing your book, work, and brand to the attention of potential book buyers.

 

Building an author platform means figuring out how what you have to say fits in with the needs of book buyers—and figuring out how to get the word out to those book buyers via a platform. To start building an author platform, follow these 7 steps and begin to create a following for your book now, regardless of where you are in the process of writing it.

 

Step 1: Begin speaking and writing about your story and the topic of your book if you haven’t already. If you’re writing a memoir to inspire other women to take control of their finances after a financial crisis, get your thoughts together and try them out on a Facebook page or a blog attached to a simple website. If you want to write a memoir based on your experiences, start writing—and start talking about your experience with others online and in person. Discover where people interested in what you want to say congregate in the real world and in the virtual world. Summarize your topic in a few words and do a Google search. What pages come up? Where are people finding information about your topic?

 

Step 2: Analyze the market.  What are others with messages and stories like yours doing to get the word out? What social media do they use? How do they connect with their followers? Women over 40 are the biggest book buying demographic. They love Facebook, Pinterest, and YouTube. LinkedIn and Instagram are options, too, as is Twitter. Figure out where people are talking about your topic and get active on that social media site. You don’t have to have accounts on all of them or be active on all of them, but you do have to be out there and see what people are saying.

 

Step 3: Put down the megaphone for a minute. Communication is a two-way street. Yes, you have something to say, but you also need to listen to your followers and potential book buyers. How are you going to connect with them in such a way that you aren’t just talking AT them but WITH them? How can you use social media or a blog to hear from them? How can you do a workshop with them to hear their questions for you? What do THEY need from you, your work, and your book?

 

Step 4: Brand yourself, your story, and your work. If you do public speaking on a topic, or have a professional reputation that’s integral to the book you wish to write, you already have a brand, although it may need some tweaking. A brand is an identity or image. What is your public image? How do you get it across on your Facebook page, YouTube Channel, or website and blog that you showcase you to people outside of family and friends? If you have no brand and no public image that strangers who would be interested in your work and your book can access online, you need to get one—now.

 

Step 5: Find or tweak your tagline, hook, or title. If you write on parenting, what type of parent are you? What is your message to other parents? How can you sum it up in a few words that will resonate emotionally for other parents who would be interested in your work and your book? If you have a hook already, is it working for you? Did you outgrow it? Is it hard for people to remember? Too much like someone else’s trademark? Play with it! Get a great tagline, hook, or title.

 

Step 6: Develop an online presence. It’s not enough to be out and about in the real world talking about your story and your ideas. You must have an online presence that includes social media accounts. Join the conversation about your topic that is unfolding online. Social media not only allows you to express yourself but also allows you to get feedback and questions from others. Your fans can easily share your posts and videos with others and do publicity work for you. Don’t delay creating an online presence just because you’re not sure how to go about it. You can get started with a website and blog and begin blogging. Go to WordPress.com and begin WordPress blog. Or, start with a public Facebook page for your work or idea, and ask people you know are interested in the topic to follow it and like, share, and comment on your posts. (You’ll find practical tips for making that happen in my eBook 25 Powerful Ways to Get Engagement on Facebook.) YouTube is now the #2 search engine on the web (behind Google), so create some videos and a YouTube Channel. (Here is my own YouTube channel for Nancy Peske, the Sensory Smart Parent, if you want to get some ideas.) Do a browser search for tips on how to blog, how to make a video blog, how to upload a video to YouTube, and how to use Facebook. Ask a friend to help you. Take a webinar or teleseminar. Buy a book on social media. Or hire me to help you strategize your social media and online presence. I’ll get you started!

 

Step 7: Pay close attention to what other, similar authors are doing. Check out some of the social media pages, websites, and blogs you follow for ideas. And take a look at these examples of hooks and brands some of my clients have created, and created an online presence for:

 

Author Victoria Treadwell has a website that will tell you all about her marvelous 30,000-word memoir of helping her husband triumph over brain cancer, called Love & Grit.

 

When Mama Can’t Kiss It Better: A Journey of Unconditional Love, Loss, and Acceptance by Lori Gertz has a Facebook page.  Her blog, where she writes pieces about her experience having to un-adopt the daughter she dearly loves, can be found at www.lorigertz.com

Intuitive counselor Tara Taylor, whose tagline is Be the Master of Your Life, has a website at http://www.tarataylor.ca and public Facebook page for herself as an author.  Tara’s personal life, which led to the coaching and counseling work she does, was fictionalized into a paranormal YA series beginning with the book Through Indigo’s Eyes which was cowritten with Lorna Nicholson Schultz.

 

Kathi Casey, The Healthy Boomer Body Expert, has a website at www.kathicasey.com  Her Facebook page is Kathy Casey, Your Healthy Boomer Body Expert.  And she has a YouTube channel featuring videos demonstrating her work. Her book is Stop Back Pain! and its website is www.kissbackpaingoodbye.com

 

Debbie Magids, psychologist, uses The Total Health Prescription as her tagline and her name as her website, www.drdebbie.com  Her Facebook page is Dr. Debbie Magids Her book, available in bookstores, in online bookstores, and through her site, is All the Good Ones AREN’T Taken. 

 

Elena Mannes, Mannes Productions, wrote the book The Music Instinct, available in bookstores, online, and through her website: She has a website for her work as a documentarian at www.mannesproductions.com

 

Carl Greer, author of Change Your Story, Change Your Life and Change the Story of Your Health from Findhorn Press, has a website at www.carlgreer.com and a Facebook page for Carl Greer, Author  as well as a Twitter account. Carl Greer began his website, blog, and Facebook page after writing his book and before creating and sending out his first book proposal.

 

I began creating my website, www.nancypeske.com, and this blog  in 2009 in order to help people learn about my work and get guidance on how to write a book, get it published, and market it. I have a Facebook page for my work as a ghostwriter and developmental editor, called Nancy Peske, Literary Editor.  I  love to hear what people have to say, and I solicit feedback to help me become better at serving their needs and doing what I do.

Nancy Peske Developmental Editor

Developmental editing, ghostwriting, and book publishing consultation are key to my brand.

 

Your platform won’t build itself, and you don’t have to wait to get your book written to start creating it. Take action now to build your platform! And follow this blog, as well as my Facebook page, for more helpful tips on building a platform, writing a book, and getting your book published. Just sign up at www.NancyPeske.com AND you’ll get a free report on how to find the right publisher for YOU! And check out my ebook 25 Powerful Ways to Get Engagement on Facebook.

 

Any other questions on platform building? Feel free to ask a question here in the comments!

Authors, while you are writing a book based on your life and work, you need to begin building an audience for your work and message. An author platform must include online presence on social media as well as a website and blog. With all the social media options out there, where do you start?

For several reasons, Facebook is my “go to” social media platform for building an author platform and a following that will be eager to buy the book when it is published. However, once you set up your Facebook page for your work, you want to be sure to get engagement from your followers: likes, comments, and shares of your Facebook posts. My new eBook, 25 Powerful Ways to Get Engagement on Facebook, will help you to do more than simply shout into the wind using this most popular social media tool. You will learn how to create posts your fans can’t help seeing and responding to.

The higher your fan engagement on Facebook, the easier it is to get new people to come to your page and discover you and your brand and message. What’s more, engagement builds community as the people who follow you start to get to know and support each other. In my new book, you will also learn how to get set up on Facebook, how to write posts and time them for maximum effect, and ways to get the conversation going on your professional page for you as a writer or for your book. I have used these strategies to help myself and my clients build rich, active communities on Facebook. The truth is that if you want to get a book deal, numbers of followers isn’t enough. It’s actually more important to be able to show that your followers care enough about your work to engage you and each other as part of a community.  So make your Facebook page work for you by using these 25 Powerful Ways to Get Engagement on Facebook!

 

author platform engagement on Facebook eBook

Build your author platform with my ebook 25 Powerful Ways to Get Engagement on Facebook. Facebook is an excellent tool for creating a community around your brand and writing!

 

 

 

“What’s in it for me?” That’s a key question on the mind of a potential follower/book buyer who is interested in mind/body/spirit nonfiction, the type of book I work on. (Editors, like ghostwriters, specialize in certain genres.) Whatever you are writing, it should sit firmly in that sweet spot where you and your work meet up with someone else’s need or desire to become informed, amused,  inspired  invigorated, etc. When you conceptualize a memoir or self-help book based on your story of overcoming challenges, you need to remember the needs of your potential reader. She wants to learn how she, too, could be like you, and do what you have done. She wants to feel a bond with you. If you want to write a story about a series of terrible situations you survived, do that because it has meaning for you and because it can be a valuable step in your healing process. But don’t assume people want to share in your trauma. They have their own traumas to process. If you want to write mind/body/spirit nonfiction that inspires and educates others, you have to step back from your story and imagine what your reader wants to read. She wants to share in your recovery from abuse, low self-esteem, addiction, and so on. The story of your trauma should be just a small piece of the book you are writing for her.

 

self-help book or memoir

The story of your trauma should be just a small piece of the book you are writing for a reader of mind/body/spirit nonfiction.

 

I hear daily from would-be authors who want to write their story of trauma, and I tell them that if they want to write and inspire others, they need to focus on how they overcame the trauma. As a reader, I always want to know the answer to “What’s in it for me?” I hope the answer is, “An engrossing story that educates me on how I can overcome trauma in my own life.”

 

Karin Volo’s memoir, 1,352 Days, tells an absolutely harrowing tale of how she survived nearly four years of being locked up in a county jail fighting extradition to a foreign country where you’re presumed guilty, not innocent. When I worked with her as a developmental editor to tell the story in an inspiring way, I encouraged her to maintain riveting details about her painful experiences, including the shock and fear she felt when hauled away from an airport gate in handcuffs or locked into a cell with strangers who could have committed a horrific crime for all she knew. However, the story that resonated for me, and that I knew would resonate for readers, was the story of how she got through those years in which she was separated from her young daughters and family, how she kept sane and optimistic, and how she came to forgive herself and her ex-husband for their roles in bringing about this frightening series of events. The book is a memoir, but as a reader, you  will feel it’s about you and what you can do to own your role in bringing about difficulties in your life, and what you can do to change your habits of mind and behavior and let go of anger, resentment, and shame. It’s her memoir, but in essence, it’s about… YOU.

 

Other nonfiction books I’ve worked on are in the self-help vein, and have practical strategies, tips, exercises, and action plans for transforming your life. They incorporate stories and anecdotes, but those stories don’t go on page after page in exhaustive detail. I took my own story about discovering my son had sensory processing disorder, and learning how to help him, and wove it in my book Raising a Sensory Smart Child, but I kept the stories short. I deliberately tried to paint the scenes emotionally so other parents could relate to my experience. I made myself vulnerable on the page, because it’s always easier to take advice from an author who admits to her own failings. In short, in telling those stories, I was always aware of how my reader would feel reading them.
Here’s a trick for making sure your stories are as much about your reader as they are about you. Watch how often you write “I” compared to how often you write “you” or “we.” My general rules are as follows:

 

Consider using “we” to create a bond with your audience: “We parents know what it’s like…” “We all try and fail at times…” Consider using “you” to give advice or create an intimate conversation with the reader. “You can consult with an occupational therapist…” “You might want to look at how you approach your child when he’s totally absorbed in what he’s doing…” “You, too, might be feeling overwhelmed by all the choices…” If you use too much “we” language, it can start to sound as if you’re pontificating, so be cautious. In self-help, I favor “you” but will often switch from “you” to “we” when I’m concerned that the author might take offense at the assumptions I’m making about her.  Rather than write, “You play a role in your child’s inability to control his temper”–ouch!–I would write, “If our children are unable to control their tempers, we parents need to know that we play a role in that” or “We might hate to admit it, but we parents always play at least some role in our children’s inability…” I might stick with “you” language and write something like, “You may not realize it, but you could be playing a role in your child’s inability to control his temper.” People don’t like to read about their failings, and they don’t want you to be the expert on high telling them what they are doing wrong and never admitting you screw up, too, so make sure that your language reflects their need to feel connected to you instead of judged by you.

 

Never forget that you are writing for a reader, not just for yourself, and your writing will be much more engaging, and much more likely to attract followers to your work.

(P.S. Want more helpful advice on getting started writing and publishing your book? Sign up for my email newsletter!)

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