nonfiction advice


Why should someone buy your transformational nonfiction book? Because you’re going to solve an urgent problem of theirs.

Back when I was an in-house editor at G. P. Putnam’s Sons and HarperCollins, I used to evaluate book proposals (selling tools used to try to get editors like me to give authors book deals). The book proposals for transformational nonfiction books—think business books, self-help, parenting, lessons on achieving success, and so on—had to make a compelling case that the book would solve an urgent problem for the reader.

When you write a transformational nonfiction book, you’re promising readers you can help them go from problem to solution. You’ll help them achieve this goal by offering them information and strategies, yes, but you also want them to feel they have to buy your book right now. It’s emotion that draws people in. Make your potential reader experience a sense of urgency about their problem and finding a solution that will end their headaches and frustration at last.

 

And keep this in mind: A reader’s urgent problem your book will solve might actually be a combination of problems.

 

My book, Raising a Sensory Smart Child, was written for the parent who wants to know how to help their child who has sensory processing issues. When I first began thinking of writing the book, there was information out there in bookstores and on the Internet but not enough for a parent like me to have a solid sense of what to do to get my child’s teeth brushed and to prevent him from melting down at the grocery store. Plenty of parents were stressed out and confused about what to do for their kids. My book would meet that urgent problem by offering even more information and strategies than they currently had. However, I knew that beyond needing those things, parents of kids with sensory processing issues are afraid that if their kids are struggling to function well (which is the case when kids with sensory issues don’t have them adequately addressed), kids are likely to become demoralized and give up on themselves. No parent wants that for their child so I knew that addressing that particular fear was important. My coauthor and I reassured potential readers with the promise that the book could help them go from being lost, confused, and worried (as I once was) to feeling competent and capable and actually helping their child manage their sensory issues (where I ended up after learning about sensory issues and developing “sensory smart” parenting strategies).

Problem and promise.

Both were infused with emotion.

My expertise was in going from where they were to where I was—an effective parent of a happy kid who yeah, had sensory processing differences, but that’s okay and even a good thing in some ways.

The narrative arc of my story was emotionally compelling.

I wanted to make sure people believed and felt that if I could do it, they could, too.

 

Increase the emotional reassurance factor of your book and you will have an easier time getting people to buy it.

 

Your narrative arc of going from your worst point to your greatest success increases the emotional factor of your book if you make your readers feel your fear, shame, and distress back when you were at your low point and feel the excitement of having reached your high point. Make them feel you empathize with their plight. That will help you attract readers who are in crisis or nearly frozen with anxiety about what will happen if they don’t fix their urgent problem.

If your readers have the problem you’ve identified but you’re concerned it might not feel very urgent to them, you can increase the emotional impact of your book by warning them of what might happen if they don’t make a change now—they might end up where you did! Simultaneously, you can encourage them to believe they can get to where you are—success!—if only they read your book and use your strategies for addressing their problem. In sum, you can make their problem feel more urgent. And you can offer the tantalizing promise of solving it at last.

 

Effectively convey the urgent problem and your promise of helping them solve it.

 

Once you have identified your potential reader’s problem or problems, and you’ve offered a promise, you’ll need to make sure you clearly and effectively convey them. Use your title and subtitle combination, your book’s jacket, the short description of your book they’ll find on its back, and copy and images on your author website to get across the problem and promise. Also, spell out the urgent problem and your promise for solving it at the beginning of your book. Keep in mind, too, that you’re going to want your chapter titles to reflect the reader’s ability to go from where they are (having an urgent problem) to where they’re going to end up (problem solved or nearly so because they’re now better informed, have a clearer sense of what they need to do, and feel more confident). What’s the promise? What can they actually achieve? What will their journey from problem to promised outcome look like as they read your book?

As you try to identify the urgent problem or problems you reader has, consider the following:

How long has your reader had this problem? Is it ongoing and frustrating? Has the amount of stress the problem has caused them and is causing them enough to make them, well, pretty desperate for help now?

Does your reader feel he has tried everything? Has he become skeptical about whether the problem can be solved or at least addressed sufficiently that it no longer bothers him? Can she start believing there’s hope because of your inspiring story that led to your writing your book?

Have you anecdotes about working with people just like your reader who thought there was little hope for change and who discovered that by using your ideas and strategies, they were able to achieve it after all?

What’s your reader willing to give up or do to make the urgent problem go away at last? Is he willing to commit to an action plan for change? Is she willing to question old ideas that have her stuck in a failure mindset?

The greater your reader’s frustration, the greater her urgency to finally find a solution. The greater the impact of the problem on your reader’s life, the more motivated she is to give your book a try.

Maybe you have the right action plan and approach that no one else has offered.

Maybe your personality, voice, and approach will make your book the game-changer for your reader because unlike other books, your book gives them hope for the first time in a long time.

Maybe your hand-holding, compassionate way of talking about their problem will make them set aside their shame and embarrassment and tackle their problem at last.

Increasing the emotional impact of your book’s message will definitely give you a better shot at having your transformational nonfiction book sell. Even more than that, it will make your book more effective at helping readers to transform their lives for the better. Believe me, hearing from a reader that your book changed their life feels fantastic. THIS is why you’re writing your transformational nonfiction book!

 

Need help writing your business book, self-help book, life lessons book, or other transformational nonfiction book? Contact me and let me know what your expertise is, what type of book you have started to write, and what kind of help you feel you need.

 

transformational nonfiction books solve an urgent problem

 

Nonfiction authors typically start writing chapter titles that are as vanilla as can be, but ultimately, you want to consider chapter titles that are engaging for the reader. At the same time, you don’t want your chapter titles to be so creative that someone looking at the list of contents (also known as the table of contents or just “Contents”) to have no clue what’s in your book!

Here’s a solution: You can use a clever chapter title followed by a subtitle that explains the concept a little more clearly.

In Cinematherapy, my coauthor Bev West and I had a chapter called: “I Hate My Life and I’m Moving to Bora Bora: Seeking Greener Pastures Movies.” True, you might not know what Seeking Greener Pastures Movies are, but when you look at all the chapter titles, you can see that each is around a particular theme: Mother Issues Movies, Martyr Syndrome Movies, and so on.

You can use the same trick for headers within the book. In Raising a Sensory Smart Child, one of the headers in the chapter on improving speech skills and picky eating reads “You Say Potato and I Say Topahhhhhhuuuduh”: Problems with Motor Planning”

Using an intriguing quotation within a chapter title or a header is a great way to be provocative and intriguing, but don’t sacrifice clarity. 

Writing a memoir? Often, memoir chapters don’t have titles and sections within chapters don’t have headers, but here’s your chance to get creative. You never know what title or header might grab someone’s attention. Think about taking an interesting image from a story you tell, such as “The Purple Rabbit” or “Twelve Pretzels.” Set up a dilemma or intrigue: “The Purple Rabbit’s Whereabouts” or “Twelve Pretzels and a Warning.” 

You might also use a quotation—I always loved the sound of “Bora Bora” and think that was the perfect word to use in our funny quote related to movies about seeking greener pastures and getting away from frustrating situations. Think about things you’ve said or a client has said that sum up a concept in an interesting way. Think of things you typically say to your followers and clients. 

chapter one chapter titles engaging nonfiction headers titles photo typewriter

 

You can also do a spin on a common saying or cliche. How about: “You Got This (Unless You Need to Freak Out First, In Which Case, Read This Chapter NOW)”?

Or, “Plays Shockingly Well with Others: Five Keys to Improve Your Collaboration Skills.” 

Which comes first, the clever section header or the section itself? You decide. But I think you’ll find it’s a good exercise to at least consider jazzing up your chapter and header titles.

Need some help with your book as you write it and set up your plan to get it published? Contact me about my services as a developmental editor, ghostwriter, and book publishing consultant.

 

guide to writing engaging chapter titles header titles

Facebook has millions of followers, but as you’ve probably noticed, it’s hard to get engagement on an author’s Facebook page. In fact, in the last 18 months, engagement with Facebook posts are down 18 percent. What’s an author to do?

I have some answers for you.

I wrote an ebook on 25 Powerful Ways to Get Engagement on Facebook, and the techniques continue to work, but they will work even better if you have a private Facebook group that you monitor rather than a page. Increasingly, people want more privacy on social media and to feel they are a part of a group that won’t veer off into incivility. A group can be public, secret, or closed. Closed groups will be discoverable on Facebook but people can’t join without the moderator’s permission.

As a result of this change, while I will continue to host my Facebook page for aspiring authors, called Nancy Peske Literary Editor, I am also announcing a new private Facebook group for Nonfiction Authors that you might wish to join. I’ll make short posts there and alert you to any articles, blog posts, or special offers you might be interested in. I’ll continue to use my newsletter (sign up through the pop up on this blog) as a tool for outreach, too. Those of you who have followed me for a while know that I’m so busy working with my clients and doing professional development that I’m not going to be posting five times a day or sending you a newsletter every week, and that I’m always happy to answer a quick query from an aspiring author. I hope you’ll find my Facebook closed group a great way to keep in touch with me and pick up some tips on all aspects of getting your transformational nonfiction book written, pu

As an author, you might have heard that using video on your Facebook page is going to get you more engagement than using an image and a link or post. That turns out not to be true anymore, so feel free to use an image that shows automatically when you post a link or use a stock photo from a free photo site such as Pixabay.com to illustrate your post and grab people’s attention visually. Use your own photos, too.

Keep in mind, too, that people want to engage in a conversation with you and your other followers. Post often and ask questions. Offer free advice and help to followers who post on your Facebook page. Run specials on your books or your services, share news your followers might be interested in (for example, I like to share info on writing, publishing, and marketing nonfiction books).

Even so, authors, do try to be on top of responding to people who interact with you on other social media accounts as well. Consider, too, having discussion forums on your page and a contact form or at least a contact page. Invite people to follow you on your active social media accounts, including your Facebook group dedicated to your work, your brand, and your message.

Social media is constantly changing, so don’t forget to always keep an email subscriber list to be sure you are able to stay in contact with the people who have expressed interest in you!

 

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We all have a book inside us. We may even have several! If you want to write a book based on your life, are you clear on the type of book you would like to write? I have seven options for you—six nonfiction and one fiction—that might fit well with your plan to write a book.

I like to say a book is a credibility card that solidifies your brand and message. Should you write a memoir, focusing on your personal story?  Would it make more sense to write a book about what you have learned, one that features pieces of your story and a short summary of it at the beginning of the book?

Many of my clients have struggled with the question of what type of book to write to most effectively communicate their ideas and establish their brand and get their message out there. Some of my clients have pivoted with their brand, and a book has been instrumental in helping them do that. For example, one wanted to move from a more straightforward health brand to one that was more lifestyle oriented.

Other clients of mine have wanted to write their story as a book so they can inspire others but soon came to see that a memoir needs to be about a specific theme in their life that ties into their central message.

My video, How to Write a Book Based on Your Life, goes into some detail about the seven different types of books you might write. They are:

An autobiography or personal history. This type of personal project lets you tell your story to future generations. How I wish that my great-grandmother had written such a book so I could know more about how she went from having just a six-grade education to running a family business! Your great-grandchildren would surely appreciate a professionally written book telling your life story.

A memoir. Memoirs are thematic and often focus on just one aspect of a person’s life. Some authors write more than one memoir. Common themes including coming of age and the hero’s journey. Memoirs have a wider audience than an autobiography or personal history.

A life lessons book. Like a memoir, a life lessons book is thematic, but the themes are summed up with compelling statements. I love the title of the book by Starbucks founder Howard Behar, written with Janet Goldstein: It’s Not About the CoffeeWhat a great title that summarizes the book’s central message! All of his chapter titles are statements and lessons that we can learn from.

A business book. A business book can be part memoir, part life-lessons book. The key is to know your best stories and match them up with key ideas you want to put across (for example, that the Starbucks brand is NOT about the coffee!)

A self-help book. I specialize in helping people write this type of book. You may have seen my video on how to structure a self-help book. In it, I offer a structure that I have seen work time and time again. The book should take readers on a journey from here to there so that by the end of the book, they feel their life has changed and they know how to apply your ideas to their own life to make it better. There are two key elements in self-help books: the takeaway and the action plan. (You do not necessarily need an action plan, but you definitely need takeaway, as I explain in my video on How to Write a Book Based on Your Life.)

A parenting book. I cowrote an evergreen parenting book that continues to sell year after year (hence “evergreen”). In fact, it has sold over 130,000 copies. Now, I am not the expert of all time on parenting (my son would agree with me on that!). However, I did interviews and research, synthesized ideas, drew on my own experiences as a child and as a parent, and put it all together with the help of my coauthor, my son’s occupational therapist who treated him. We came up with a parenting book filled with tips and strategies I knew parents needed. I turned myself into an expert in the process. (Two book award committees and dozens of reviewers and endorsers apparently agree, because Raising a Sensory Smart Child has gotten a phenomenal response from those folks.) My coauthor, Lindsey Biel, OTR/L, provided the therapist’s perspective, which broadened the appeal of the book. You might want to consider a coauthor or at least a foreword from someone who has professional credentials who can vouch for the credibility of your parenting advice.

A novel. You can “fictionalize” your life and start writing a novel. Know whether you are going to make it a mystery, a romance, commercial women’s fiction (such as a novel about a mother and daughter who experience conflict they have to resolve), or a work of literary fiction. Know the conventions of these types of books so that you are clear on what you are writing. If you are going to write commercial women’s fiction, read some novels in that category. There’s an old saying: To be a good writer, you have to be a good reader. Did you know that bestselling novelist Jeffrey Archer said he read 100 novels before starting his own? That might have been more than he needed to read, but it goes to show you really do have to familiarize yourself with the type of book you want to write.

I also talk in my video How to Write a Book Based on Your Life about using sensory detail and storytelling so that you “show, don’t tell”—another old saying in the book biz. When you write, put us in the middle of the action and the moment of the scene, even if you are just writing an anecdote in a business book so you emotionally engage us. You don’t have to go on for pages giving us exhaustive detail about a client you worked with, but give us a sense of what it was like to be in the situation that went from uncomfortable to a sense of possibility for change. Show us how you overcame your bad habit of saying “yes, of course” and instead saying, “I’ll need to get more details before I commit to doing that.” Even a nonfiction book has a narrative arc. Perhaps you will show us how you went from hating your body to feeling grateful for the healthy body you inhabit, from weighing yourself obsessively to telling your scale, “Kiss my butt, buddy,” and weighing yourself once a year, not obsessing about the number. You started at a low place and achieved success in some area of your life. People want to see how you did that, and your book can do the job of conveying your story.

Need help conceptualizing your book? Stuck on the title and overarching theme? Not sure if you should go with life lessons around your parenting successes or with a funny memoir? I can help. Give me some details about where you are in your process. Think about where you see yourself going with this book (doing podcasts and public speaking? being on local TV and radio talk shows? having a blog and newsletter along with a popular Instagram account?). And let me know if you’re ready for a one-hour consultation call and perhaps some coaching as you start your writing process. Contact me at info@nancypeske.com and let’s get you firmly on the road to writing and publishing your book.

 

how to write a book 7 ways

How to write a book based on your story or work: I can help you figure out what type of book you want to write.

 

Often, aspiring memoir writers ask me how to get started. Do they just hire a ghostwriter and pay for phone time to start telling their stories and getting them into documents? That’s one way to begin, but it is not the only way. I think it’s important to start the writing yourself so you can begin seeing the themes and lessons that you will want to emphasize in your memoir or book of life lessons. Let me offer some writing prompts for you memoir writers who are trying to figure out how to tell your life story.

 

Writing Prompt #1: Write the inspirational story of the moment in your life when you felt the most empowered. Use sensory detail—words that evoke sounds, sensations, visual images, and so on. What did it feel like to be in your body that moment when you spoke your truth? When you walked away from a bad situation? When you felt completely at one with the universe? When you knew you were okay, for the first time in a very long time? When you knew you had achieved success? (This story may end up being at the very beginning of the book.)

 

Writing Prompt #2: Write a story of being a young child playing. What toy were you playing with, and why did you enjoy playing with it? Use sensory detail. What did it feel like to lie on the rug in your family’s living room, or sit on the linoleum in your family’s kitchen, as you played? What were you imagining? What were you feeling? (This exercise can be very effective for drawing out of your unconscious mind a story that tells us something about who you are as an adult, what you value, and what the themes of your story are.)

 

Writing Prompt #3: Tell a funny story that captures your sense of humor. It could be a recent story or an old one from your childhood. Make sure that this story reveals your vulnerability, so that the reader relates to you person to person instead of just seeing you as an expert or leader.

 

After writing these stories, read them aloud. Make any changes to the writing you feel are necessary. Edit these stories as best you can, checking spelling and grammar.

 

Begin to think about what these stories have in common. What are your strengths, weaknesses, and interests as revealed in these stories? What, if anything, do your stories say to a reader about how you overcame challenges? What do they tell people about your personality?

 

All memoirs need a narrative arc. We need to see progress in the story as it takes us from the beginning, through the middle, and to the end. We need to watch you come of age, learn to run a successful business despite humble beginnings and mistakes along the way, grow into a person who has come to peace with your past and developed wisdom and a sense of clarity and purpose, and so on. Think about how you would sum up your memoir in a sentence. How would you describe it using two paragraphs that might be found on the back of the book or on the Amazon page for the book? Look at other books for examples.

 

Once you done some of the writing and started to get a sense of what the central story of your memoir is, think about whether you want to write a memoir, a life lessons book, or a self-help book with takeaway exercises and perhaps even an action plan for developing new habits. Do you want to write a personal history for yourself, your family, and your close friends, and perhaps mine it for stories to use in another book, such as a book related to your business as a speaker and consultant, or in a memoir about one specific time in your life?

 

Whether your plan is to publish the book for yourself and your family and friends, for a larger audience that includes fans of your work as an expert in your field, begin your writing today with these writing prompts for memoir writers. Even if you end up doing a life lessons book or a self-help book, you will be glad you wrote up these stories. Doing so will help you get a better sense of how to integrate your personal anecdotes into the book you want to write. A professional developmental editor or ghostwriter can better help you if you have put some time into writing some stories and putting some thought to the central story of your memoir. You will have an easier time conveying your vision of your memoir once you have written some of the stories, so be sure to get started with these memoir writing prompts!

 

(Do you want to know more about the difference between a developmental editor and a ghostwriter? A ghostwriter actually writes drafts of chapters. A developmental editor works with written material such as rough drafts of manuscripts or chapters. You can learn more about developmental editing by watching my video on cut-and-paste editing, available on YouTube.)

 

 

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Writing prompts can help you get started with your memoir or other book that features your story.

 

 

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