Back when I was an in-house editor at Perigee Books and later, HarperCollins, I made a point of checking the bestseller lists not just to see what books were selling but to get title ideas. There are some tricks to coming up with titles that will grab people’s attention and make them stay focused long enough to…

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During the process of beginning to write your nonfiction book, you’ll want to start thinking about titles. I find that at least having a working title will allow you to stay focused on what you want in the book and what you can skip. If you have a general title such as “Surviving the Worst,”…

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