TITLING YOUR NONFICTION BOOK WITH HELP FROM THE INTERNET
During the process of beginning to write your nonfiction book, you’ll want to start thinking about titles. I find that at least having a working title will allow you to stay focused on what you want in the book and what you can skip. If you have a general title such as “Surviving the Worst,” “Living Fully,” or “My Memoir of Being a Child Prodigy,” it will be easy to become lost in the writing process. You’ll write and write until you say, “Oh boy. I have no idea where I’m going with this!” Sure, start writing. See how it feels. But soon you’ll wonder, “What belongs in this book? What’s my focus?” That’s when you need to consider titling your nonfiction book with help from the Internet. It will focus and motivate you!
Once you have started writing and shaping key scenes or sections of the book, you need to improve on any working title that is too general, like the ones above. Think about word combinations that capture the heart and soul of your mind-body-spirit nonfiction book. Sure, you may be writing a memoir about being a child prodigy, but why are you writing it? Because you had to learn that “Good Enough Is Good Enough” and the focus of your memoir is on letting go of perfectionism imposed upon you by your parents? Or maybe you ended up becoming a Buddhist practicing non-attachment and now, as a parent of a prodigy yourself, you want to write a short, self-published self-help book or life lessons book incorporating your stories of being a child and being a parent, offering advice to other parents. And let’s say a quick Internet search reveals no one has used that title Good Enough Is Good Enough except in one article and certainly not for a book. Yes, you have yourself a title for now. If you like, reserve the URL (www.GoodEnoughIsGoodEnough.com) and a Facebook page with that title. (By the way, that short, self-published book can later be expanded into a longer book, and you might have enough of a fan base for The Nonattached Parent or Good Enough Is Good Enough to get a book deal at that point.)
Or let’s say you want to write an inspirational self-help book and your working title is “Living Fully.” That’s much too general for a book title. Before you even do a search for it, ask yourself, “What sets my self-help book apart from the hundreds of thousands of inspirational self-help books in print? What promise do I offer that no one else does?” Perhaps the key original exercise, or practice, in your potential self-help book on living fully is a habit of expressing gratitude every day to at least one person, whether you know them well or not. That’s not a lot to build a book around, at least on first glance. But what if you blogged about the experience daily for a year and ended up with eight lessons you learned about practicing gratitude? Now you could come up with a title with the number 8 in it—Eight Ways to Become More Grateful could be your working title, or Eight Principles of Gratitude may be possibilities. Maybe you can explain in the book that you felt that to live fully, you needed to feel more grateful for the blessings of your life. Now your title isn’t “Live Fully” and your book isn’t a general book with a vague promise that doesn’t speak to anyone specific. Instead, it’s a book called The Gratitude Project: Eight Principles for Feeling Grateful and Blessed, and you have identified your audience: People who aspire to practice gratitude, and feel more positive and grateful, but need help learning how to do it. Your personal stories will flesh out a simple list that could be an article they find on the Internet, and you now are on your way to establish credibility as an expert in learning how to feel more grateful.
Of course, if an Internet search shows your title was already used for a book, play with it. Maybe your title will be The Thankfulness Project: A Year of Saying Thank You Each Day, or Everyday Thankfulness, or Everyday Gratitude, or “Today, I Say Thank You”–the possibilities begin suggesting themselves when you get more specific about what your book’s key message and idea is. Reid Tracy, CEO of Hay House, says, “A book for everyone is a book for no one.” Everyone wants to live fully–or at least, that vague promise would sound pleasant to just about anyone. But does everyone want to know about the “Thankfulness Project” or how to experience “Everyday Gratitude”? No–you have a specific audience now, with a specific problem your book addresses in a practical way: How to become more grateful or thankful through a practice or habit that is part of a larger program and message about the value of practicing gratitude daily. You can start writing stories about your original response to the standard advice to “be more grateful” and putting yourself into your book.
So yes, go ahead and skip the titling process to start writing if you’ve written nothing, or only a few pages or even just a chapter or so. But as you write more, begin to think about what your book is about, specifically, and what promise it offers to an audience with a need. Try to capture that idea in a few words. And pick up your mobile device and ask:
OK, Google, are there any memoirs on overcoming perfectionism?
Siri, how can I feel more grateful?
Now, take a look at the top links that come up. How can you compete with those articles or books to get people’s attention? What’s different about your experiences and what you have to say that will make people interested in the topic check you out? How will you get people to discover your book (and buy it!) rather than gravitate toward someone else’s website, blog, social media account, or book page? Keep in mind that when it comes to memoir and self-help, people will often buy more than one book on a topic, so don’t worry too much if your book isn’t the most original book on the face of the planet. Even so, you have to be a part of your book, sharing your story and your voice. And you have to be reflected in the title you pick. It has to feel right for you.
Try out your titles on your friends and family, and anyone who knows your work in this area. Listen thoughtfully to their feedback. And keep trying for that “just right” title that fits your book, your message, and your stories. Then, use the Internet to see if it’s original enough to work for your book. If it is, plant your flag in the ground by saving the website address (which costs about ten dollars) and/or a Facebook page in that name.
Now that you have your title, you’re ready to start writing an article of 600 to 800 words on that topic. Your article can be posted on your blog and shared on social media. Congratulations! You have a title you’re happy with. You can always change your title later, but this step in the titling process can be extremely motivating and helpful for solidifying your title. And Siri, Google, and the Internet were helpful companions, weren’t they?
As always, feel free to ask me any questions or leave a comment! And if you’re interested in getting my help with your book, check out my services page. I am doing vision plans right now, helping authors who have a book proposal to maximize its potential for getting a book deal or for guiding them in writing and marketing their own self-published mind/body/spirit nonfiction book.
Nancy Peske is a ghostwriter, developmental editor, and book publishing consultant who has done editorial work on books including bestsellers and award-winners for over 30 years.