YOUR BOOK AS A CREDIBILITY CARD THAT BUILDS YOUR BRAND

expert word highlighted defined illustrating concept of your book as a credibility card that establishes your brand and demonstrates your expertise

Are you trying to establish your brand as distinct from others? A book written by you can serve as a credibility card for your expertise in your field of interest. Branding yourself with a book can help set you apart from experts that do similar work. It gives you a chance to show people what’s different about you, your message, and your methods.

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WRITE A TRANSFORMATIONAL NONFICTION BOOK THAT SOLVES AN URGENT PROBLEM

transformational nonfiction book that solves an urgent problem: the elements

Why should someone buy your transformational nonfiction book? Because you’re going to solve an urgent problem of theirs. Back when I was an in-house editor at G. P. Putnam’s Sons and HarperCollins, I used to evaluate book proposals (selling tools used to try to get editors like me to give authors book deals). . . .When you write a transformational nonfiction book that solves an urgent problem for readers, you’re promising readers information and strategies.

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