Posts Tagged ‘book marketing’
4 WAYS TO DISTINGUISH YOUR BOOK FROM COMPARATIVE BOOKS
Seeking a book deal? Definitely self-publishing? Either way, you need to know how to create a comparative books list. As an in-house acquisitions editor at G. P. Putnam’s Sons/Perigee Books and HarperCollins Publishers, I relied on a strong comparative books list to make my case to my colleagues that the book project I was enthusiastic about would…
Read MoreHOW TO BUILD AN AUTHOR PLATFORM AND FOLLOWING FOR YOUR BOOK IN 7 STEPS
An author platform is a means of bringing your book, work, and brand to the attention of potential book buyers. Building an author platform means figuring out how what you have to say fits in with the needs of customers—and how to get your messages out to those book buyers through public appearances, social media, and traditional media. To start building an author platform, follow these 7 steps and begin to create a following for your book now, regardless of where you are in the process of writing it.
Read MorePUBLISHING YOUR BOOK AT THE PERFECT TIME
the perfect time means paying attention to what people are thinking about at a given time of year. Every February in New York City, the crocuses bloom—and for years, you could also count on a new Cinematherapy book being published. My coauthor and I deliberately chose Februar
Read MoreBOOK TITLES THAT ARE MINDBLOWING: THREE TIPS FOR TITLING YOUR NONFICTION BOOK
“Don’t judge a book by its title”—but that’s what we do when we’re looking at books and considering whether to buy them. A title can make or break your book. Here are three utterly mindblowing tips for titling a nonfiction book. 1. Think holistically. Your title, subtitle, and jacket work together to sell your book. I…
Read More11 LESSONS ON WRITING A BESTSELLER FROM JOHN GRAY’S BLOCKBUSTER HIT MEN ARE FROM MARS, WOMEN ARE FROM VENUS
Twenty years ago, I had the honor of being involved in a cultural phenomenon called Men Are from Mars, Women Are from Venus. Remember that catchphrase? It came from a mega-best-selling book by relationship counselor John Gray, PhD.
Read MoreSELLING BOOKS IN UNUSUAL PLACES
The New York Times ran an article on selling books in unusual places — unusual for book publishers, that is. For most of us, it seems natural to find a gift book in a gift store, a book on “how to make it in the music industry” in a music store. In my experience, book publishers have traditionally been much less than aggressive in
Read More