4 WAYS TO DISTINGUISH YOUR BOOK FROM COMPARATIVE BOOKS

Seeking a book deal? Definitely self-publishing? Either way, you need to know how to create a comparative books list. As an in-house acquisitions editor at G. P. Putnam’s Sons/Perigee Books and HarperCollins Publishers, I relied on a strong comparative books list to make my case to my colleagues that the book project I was enthusiastic about would…

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HOW TO BUILD AN AUTHOR PLATFORM AND FOLLOWING FOR YOUR BOOK IN 7 STEPS

image illustarting idea of how to build an author platform including social media following

An author platform is a means of bringing your book, work, and brand to the attention of potential book buyers. Building an author platform means figuring out how what you have to say fits in with the needs of customers—and how to get your messages out to those book buyers through public appearances, social media, and traditional media. To start building an author platform, follow these 7 steps and begin to create a following for your book now, regardless of where you are in the process of writing it.

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PUBLISHING YOUR BOOK AT THE PERFECT TIME

Cinematherapy book illustrating idea that you want to be publishing your book at the perfect time - Cinematherapy books were always published to coincide with the Academy Awards

the perfect time means paying attention to what people are thinking about at a given time of year. Every February in New York City, the crocuses bloom—and for years, you could also count on a new Cinematherapy book being published. My coauthor and I deliberately chose Februar

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SELLING BOOKS IN UNUSUAL PLACES

Cinematherapy book illustrating selling books in unusual places since many sales were through gift stores

The New York Times ran an article on selling books in unusual places — unusual for book publishers, that is. For most of us, it seems natural to find a gift book in a gift store, a book on “how to make it in the music industry” in a music store. In my experience, book publishers have traditionally been much less than aggressive in

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