how to build a platform

expert word highlighted defined illustrating concept of your book as a credibility card that establishes your brand and demonstrates your expertise

Your Book as a Credibility Card That Builds Your Brand

Are you trying to establish your brand as distinct from others? A book written by you can serve as a ...
choosing your author name

CHOOSING YOUR AUTHOR NAME

A rose by any other name would smell as sweet, Shakespeare wrote, but what author name do you want to ...
artistic book image illustrating the idea of brand yourself with a book

BRAND YOURSELF WITH A BOOK

Why should someone hire you as a coach or consultant, subscribe to your blog or newsletter, come to see you ...
image illustarting idea of how to build an author platform including social media following

HOW TO BUILD AN AUTHOR PLATFORM AND FOLLOWING FOR YOUR BOOK IN 7 STEPS

An author platform is a means of bringing your book, work, and brand to the attention of potential book buyers. ...

25 POWERFUL WAYS TO GET ENGAGEMENT ON FACEBOOK

Authors, while you are writing a book based on your life and work, you need to begin building an audience ...
word self-help to illustrate concept of self-help booksbooks

FIVE KEYS TO MAKING YOUR SELF-HELP BOOK A HUGE SUCCESS

Wrapping up a book project is always bittersweet for me. As a developmental editor, I’m like a book’s “midwife”: I’m ...
Men Are from Mars Women Are from Venus book jacket

11 LESSONS ON WRITING A BESTSELLER FROM JOHN GRAY’S BLOCKBUSTER HIT MEN ARE FROM MARS, WOMEN ARE FROM VENUS

Twenty years ago, I had the honor of being involved in a cultural phenomenon called Men Are from Mars, Women Are ...