Facebook


Facebook has millions of followers, but as you’ve probably noticed, it’s hard to get engagement on an author’s Facebook page. In fact, in the last 18 months, engagement with Facebook posts are down 18 percent. What’s an author to do?

I have some answers for you.

I wrote an ebook on 25 Powerful Ways to Get Engagement on Facebook, and the techniques continue to work, but they will work even better if you have a private Facebook group that you monitor rather than a page. Increasingly, people want more privacy on social media and to feel they are a part of a group that won’t veer off into incivility. A group can be public, secret, or closed. Closed groups will be discoverable on Facebook but people can’t join without the moderator’s permission.

 

25 Powerful Ways to Get Engagement on Facebook

Buy the 25 Powerful Ways to Get Engagement on Facebook ebook today and build your author platform, brand, and following.

As a result of this change, while I will continue to host my Facebook page for aspiring authors, called Nancy Peske Literary Editor, I am also announcing a new private Facebook group for Nonfiction Authors that you might wish to join. I’ll make short posts there and alert you to any articles, blog posts, or special offers you might be interested in. I’ll continue to use my newsletter (sign up through the pop up on this blog) as a tool for outreach, too. Those of you who have followed me for a while know that I’m so busy working with my clients and doing professional development that I’m not going to be posting five times a day or sending you a newsletter every week, and that I’m always happy to answer a quick query from an aspiring author. I hope you’ll find my Facebook closed group a great way to keep in touch with me and pick up some tips on all aspects of getting your transformational nonfiction book written and published.

As an author, you might have heard that using video on your Facebook page is going to get you more engagement than using an image and a link or post. That turns out not to be true anymore, so feel free to use an image that shows automatically when you post a link or use a stock photo from a free photo site such as Pixabay.com to illustrate your post and grab people’s attention visually. Use your own photos, too.

Keep in mind, too, that people want to engage in a conversation with you and your other followers. Post often and ask questions. Offer free advice and help to followers who post on your Facebook page. Run specials on your books or your services, share news your followers might be interested in (for example, I like to share info on writing, publishing, and marketing nonfiction books).

Even so, authors, do try to be on top of responding to people who interact with you on other social media accounts as well. Consider, too, having discussion forums on your page and a contact form or at least a contact page. Invite people to follow you on your active social media accounts, including your Facebook group dedicated to your work, your brand, and your message.

Social media is constantly changing, so don’t forget to always keep an email subscriber list to be sure you are able to stay in contact with the people who have expressed interest in you!

 

build author platform facebook image

Buy the ebook 25 Powerful Ways to Get Engagement on Facebook and build your author platform, making it easier for you to sell books when you’re ready to do so.

 

 

Authors, while you are writing a book based on your life and work, you need to begin building an audience for your work and message. An author platform must include online presence on social media as well as a website and blog. With all the social media options out there, where do you start?

For several reasons, Facebook is my “go to” social media platform for building an author platform and a following that will be eager to buy the book when it is published. However, once you set up your Facebook page for your work, you want to be sure to get engagement from your followers: likes, comments, and shares of your Facebook posts. My new eBook, 25 Powerful Ways to Get Engagement on Facebook, will help you to do more than simply shout into the wind using this most popular social media tool. You will learn how to create posts your fans can’t help seeing and responding to.

The higher your fan engagement on Facebook, the easier it is to get new people to come to your page and discover you and your brand and message. What’s more, engagement builds community as the people who follow you start to get to know and support each other. In my new book, you will also learn how to get set up on Facebook, how to write posts and time them for maximum effect, and ways to get the conversation going on your professional page for you as a writer or for your book. I have used these strategies to help myself and my clients build rich, active communities on Facebook. The truth is that if you want to get a book deal, numbers of followers isn’t enough. It’s actually more important to be able to show that your followers care enough about your work to engage you and each other as part of a community.  So make your Facebook page work for you by using these 25 Powerful Ways to Get Engagement on Facebook!

 

author platform engagement on Facebook eBook

Build your author platform with my ebook 25 Powerful Ways to Get Engagement on Facebook. Facebook is an excellent tool for creating a community around your brand and writing!