Archive for November 2013
BOOK TITLES THAT ARE MINDBLOWING: THREE TIPS FOR TITLING YOUR NONFICTION BOOK
“Don’t judge a book by its title”—but that’s what we do when we’re looking at books and considering whether to buy them. A title can make or break your book. Here are three utterly mindblowing tips for titling a nonfiction book. 1. Think holistically. Your title, subtitle, and jacket work together to sell your book. I…
Read More11 LESSONS ON WRITING A BESTSELLER FROM JOHN GRAY’S BLOCKBUSTER HIT MEN ARE FROM MARS, WOMEN ARE FROM VENUS
Twenty years ago, I had the honor of being involved in a cultural phenomenon called Men Are from Mars, Women Are from Venus. Remember that catchphrase? It came from a mega-best-selling book by relationship counselor John Gray, PhD.
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