Seeking a book deal? Definitely self-publishing? Either way, you need to know how to create a comparative books list. Believe me, as an in-house acquisitions editor at G. P. Putnam’s Sons/Perigee Books and HarperCollins Publishers, I relied on a strong comparative books list to make my case to my colleagues that the book project I was enthusiastic…

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Why should someone hire you as a coach or consultant, subscribe to your blog or newsletter, come to see you speak, or hire you as a speaker? Because, of course, you are awesome, original, and a unique expression of divine light in human form. Okay, but besides that, why should someone pay you attention or…

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