BUILDING AN AUTHOR PLATFORM

images of faces to illustrate building an author platform

If you have no author platform whatsoever but want to write a book, you face two big challenges. The first is that you will have no feedback from actual fans of your work and ideas as you start to create a book to serve their needs. A book is as much about your audience as you. Get to know who they are by beginning to build an author platform from scratch. And your second challenge? Gathering email addresses of people who are interested in what you have to say and who are likely to buy your book, and even likely to promote it to others online using social media, email, and other means, without you having to pay them. Yes, your fans can help you sell your book. So meet challenge number one and challenge number two and start building an author platform and following now.

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FIVE KEYS TO MAKING YOUR SELF-HELP BOOK A HUGE SUCCESS

word self-help to illustrate concept of self-help booksbooks

Wrapping up a book project is always bittersweet for me. As a developmental editor, I’m like a book’s “midwife”: I’m happy to see the baby born into the world, but sad that my role in helping the author go from a book idea to a book is over. After a book is completed, I try to take some time to revel in the pleasure of having helped yet another author get that book written and ready for publication. Then, I take some time to ponder what I learned from the experience. One of my most recent projects yielded the following testimonial, which hints at five keys to making your self-help book a huge success:

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