book publishing economics

LESSONS FOR ASPIRING SELF-HELP BOOK AUTHORS: WHAT NOT TO DO TO YOUR BRAND!

As part of my research for a book proposal I’m working on, I’ve been looking at a bestselling self-help book ...
Cinematherapy book illustrating selling books in unusual places since many sales were through gift stores

SELLING BOOKS IN UNUSUAL PLACES

The New York Times ran an article on selling books in unusual places — unusual for book publishers, that is. For most ...