Archive for March 2011
LESSONS FOR ASPIRING SELF-HELP BOOK AUTHORS: WHAT NOT TO DO TO YOUR BRAND!
As part of my research for a book proposal I’m working on, I’ve been looking at a bestselling self-help book that was recently featured on Oprah’s show. I see from the acknowledgements that I know the acquiring editor well; she is a talented structural and line editor and has a good eye for commercial material,…Read More
SELLING BOOKS IN UNUSUAL PLACES
The New York Times ran an article on selling books in unusual places — unusual for book publishers, that is. For most of us, it seems natural to find a gift book in a gift store, a book on “how to make it in the music industry” in a music store. In my experience, book publishers have traditionally been much less than aggressive inRead More