YOUR BOOK AS A CREDIBILITY CARD THAT BUILDS YOUR BRAND

expert word highlighted defined illustrating concept of your book as a credibility card that establishes your brand and demonstrates your expertise

Are you trying to establish your brand as distinct from others? A book written by you can serve as a credibility card for your expertise in your field of interest. Branding yourself with a book can help set you apart from experts that do similar work. It gives you a chance to show people what’s different about you, your message, and your methods.

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BRAND YOURSELF WITH A BOOK

artistic book image illustrating the idea of brand yourself with a book

Why should someone hire you as a coach or consultant, subscribe to your blog or newsletter, come to see you speak, or hire you as a speaker? Brand yourself with a book and you will expertise yourself. You will convey to potential clients, followers, and fans who you are and what your message and work is all about. Truly, you are unique. That allows you to create a brand for yourself that is different from every other brand.

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